CyberMedia Blog

This is our new presentation about ‘Mobile Business in Japan‘

If you want to know more about the mobile market and mobile in Japan please feel free to contact us.
We are a Tokyo based communication agency, managed by a team of international expert online marketers with 10 years of in depth industry experience with multinational clients in Japan and abroad.

We can help you develop communication models based on a holistic digital multi-device and multi-platform approach!
Contact:
Call CyberMedia: 0081-35423-5333 (link for mobile devices)
SKYPE
BLOG
TWITTER
FACEBOOK

Silicon Alley Insider just posted a chart concerning the amount of apps of all major marketplaces.
Apple is outnumbering all application stores by far but Android is growing rapidly. Even though Android’s marketplace grew by 6times in the last nine month, it’s very likely that Apple stays untouched in 2010.

Tokyu Corporation (en. Wiki), the company behind Tokyu Lines, Tokyu department stores and Tokyu Hands, collaborated with Tokyo University and developed a social bookmarking application for the iPhone. After a testing periode of about 5month with volunteering students at the beginning of 2009, they finally released that app in the App Store today.

Pin@clip (website), pronounced “pina-kuri”, is a new social bookmark application for the infamous Shibuya area. Users can take pictures, write comments and reviews of things they like in Shibuya.

Like “Sekai Camera“, the Japanese augmented reality app from Tonchidot (Insider Info: New version of “Sekai Camera” will be released after the promo Event tomorrow, Dec. 2nd,  in Ginza Apple store) users can use the build in iPhone camera and the compass to get information directly on your camera screen.

Beside user generated content, shop information (address, phone, Google maps) about near places are automatically added to the post (if already in the database). The post can be linked to the users twitter account and even the music, that you listen on your iPhone while writing the post or taking the picture, is automatically posted.

The search function allows to search for near-by places, filtered by distance, time to go there, genres, recommendations and bookmarks.
On the button right of the application you’ll find a Tokyu Hands symbol that will show a floor guide of Tokyu Hands if you check out some product posted from inside Tokyu Hands. On some recommendations you’ll also have a Tokyu Hands sign to signalize the location where you can buy it. Additionally mood messages can be added to each post to show your feeling towards the shop, place or product. Comments are not yet possible but a rating function.

All in all a very innovative application from Tokyu Corporation. There’s no additional advertising in this free appliation yet and, except of the small Tokyu Hands icons on some posts, you don’t realize that you are in a promo app. Big up! Get pin@clip now HERE and start tagging. Shibuya will never be the same again…

Columbia Sportswear Company (USA), mostly focusing on outdoor sports, came up with a great ecological idea to transfer their lifestyle concept of “Reduce, Re-use and Recycle” to their customers. The so called “A Box Life” project was brought to life by the simple idea of re-using cardboard boxes to reduce costs and avoid thousands of boxes being thrown away every day.

Cardboard boxes sometimes travel a long way around the world. That’s why Columbia came up with the idea to bring a special feature: A tracking service by QR codes. All boxes have “A Box Life”-sticker with a QR-code on it.

Scanning this QR code with a mobile phone leads to a mobile side where users can not only track where their box is traveling right now, but also where the box was first send from and which rout it came till it arrived at your doorsteps.

As a social component users can also can also submit location based messages on the mobile site to share and interact with other people who used the same box.
The life of a box can also be tracked and seen on the PC website, where the 5 most traveled boxes can be seen on a google map, in addition with the number of participants, miles traveled and therefore “saved” boxes.

Soon users will be able to submit pictures of themselves with the boxes and build something like “social travel books” of these boxes.

All in all a very innovative and ecologic project from Colombia. It would be great to extend this (till now) US-only project worldwide. We think that this kind of project could be a great PR success in many countries, especially in the ECO-trendy Japan. Even when u think about the fact that the right packaging is sometimes much more important to Japanese than the real content, this kind of project could promise great success in the economically struggling Japan and even create a new trend of package conscientiousness and ECO-lifestyle.