au KDDI and CASIO just started the promotion for their latest mobile phone Exilim CA003. The CA003 features a 3.3inch WVGA OLED display, a 28mm wide angle lens with 3x optical zoom and autofocus and impressive 12.2 megapixles. Additionally they released a smaller version called CA004 with a smaller resolution, smaller memory and smaller display but same functionality.
The promotion focuses on the new advanced features of these two devices, especially the possibility to create dynamic photos directly on the phone.
So called “DECO-MONSTERS”, a line up of grotesque characters, can be downloaded to the phone and then be used in decoration emails. These so called deco-mails are the most popular way in Japan to express feelings in emails by using animations, HTML styling and emojis.
Additional the DECO-MONSTERS can be integrated as animations in regular photos taken by these Casio phones.
It’s even possible to create our own motion pictures with a special camera function, cut out the background, put on some astonishing effects and integrate your own animation into your pictures. 
DECO-MONSTER promotion is a very clever and creative way to promote new products – Japanese style.
It’s an exclusive content for users of the two latest Casio phones that add a special value to the actual product.
On the one hand possessors of these new phones can use “cute” and “funny” content in mails and pictures or easily create their own dynamic pictures directly on their mobile device.
On the other hand most other phones will be able to receive DECO-MONSTER mails and MONSTER motion pictures. So spreading MONSTER mails means spreading word about the new Casio phones and it’s features. Fun and special value for the user, big promotion and traffic for au KDDI and Casio.
