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Pin@clip (website), pronounced “pina-kuri”, is a new social bookmark application for the infamous Shibuya area. Users can take pictures, write comments and reviews of things they like in Shibuya.

Like “Sekai Camera“, the Japanese augmented reality app from Tonchidot (Insider Info: New version of “Sekai Camera” will be released after the promo Event tomorrow, Dec. 2nd,  in Ginza Apple store) users can use the build in iPhone camera and the compass to get information directly on your camera screen.

Beside user generated content, shop information (address, phone, Google maps) about near places are automatically added to the post (if already in the database). The post can be linked to the users twitter account and even the music, that you listen on your iPhone while writing the post or taking the picture, is automatically posted.

The search function allows to search for near-by places, filtered by distance, time to go there, genres, recommendations and bookmarks.
On the button right of the application you’ll find a Tokyu Hands symbol that will show a floor guide of Tokyu Hands if you check out some product posted from inside Tokyu Hands. On some recommendations you’ll also have a Tokyu Hands sign to signalize the location where you can buy it. Additionally mood messages can be added to each post to show your feeling towards the shop, place or product. Comments are not yet possible but a rating function.

All in all a very innovative application from Tokyu Corporation. There’s no additional advertising in this free appliation yet and, except of the small Tokyu Hands icons on some posts, you don’t realize that you are in a promo app. Big up! Get pin@clip now HERE and start tagging. Shibuya will never be the same again…

Cardboard boxes sometimes travel a long way around the world. That’s why Columbia came up with the idea to bring a special feature: A tracking service by QR codes. All boxes have “A Box Life”-sticker with a QR-code on it.

Scanning this QR code with a mobile phone leads to a mobile side where users can not only track where their box is traveling right now, but also where the box was first send from and which rout it came till it arrived at your doorsteps.

As a social component users can also can also submit location based messages on the mobile site to share and interact with other people who used the same box.
The life of a box can also be tracked and seen on the PC website, where the 5 most traveled boxes can be seen on a google map, in addition with the number of participants, miles traveled and therefore “saved” boxes.

Soon users will be able to submit pictures of themselves with the boxes and build something like “social travel books” of these boxes.

All in all a very innovative and ecologic project from Colombia. It would be great to extend this (till now) US-only project worldwide. We think that this kind of project could be a great PR success in many countries, especially in the ECO-trendy Japan. Even when u think about the fact that the right packaging is sometimes much more important to Japanese than the real content, this kind of project could promise great success in the economically struggling Japan and even create a new trend of package conscientiousness and ECO-lifestyle.