After some introduction finally at midnight Masayoshi son, the president of Softbank, showed up on stage and hailed the new features of the new iPhone. Later at 1am a typical “Janken Taikai” was held for two hours with prices of more than $100 each. After a small break from 3 to 4.30 hot dogs were served, before the crowed moved over to the Softbank shop in Omotesando for the official realease party of the new iPhone.

Then at 6.40h, 20minutes before the Softbank shop in Omotesando officially opens, Masayoshi Son and Uedo Aya, actress, singer and media icon for the iPhone in Japan, open the special iPhone 3G S release party together.

From early in the morning a long line of people waited in front of the shop and all media was represented.
 

Last night the whole Softbank shop was redecorated to a special iPhone shop. From today till Sunday Omotesando’s Softbank shop will sell no other phones than the new iPhones; all other handsets were removed from the store.

After Masayoshi Son showed some features of the new iPhone (e.g. video) to Uedo Aya and to excited people waiting in line, a countdown ushered the new 3G S area in Japan.

Son and Uedo welcomed every customer with a handshake and the whole Softbank team applauded when new costumers entered the shop.

Let’s see how successful the new iPhone is gonna be in Japan and how many handsets Softbank is gonna sell this weekend.