P.S. Unfortunately the marketing concept got a hype from the ’swine flu panic’ in Japan. In the Kanto area (Osaka) all schools were closed for weeks. “Tens of thousand bored students at home?!”, thought some smart karaoke bar owners and offered special courses for collage students. This generated a big hype and most karaoke bars had long lines of students waiting to sing. Big gatherings of students was exactly the opposite of what authorities intended. Closing school definately didn’t protect students from the virus, but might have helped to the big success of Utada’s karaoke campaign. What a coincident!