The world famous psychedelic-anime artist Takashi Murakami shocked the world in 2003, when he and Mark Jacobs designed the colorful ‘MONOCHROME MULTICOLOR’ series for Louis Vuitton. ‘SUPERFLAT MONOGRAM’, the promotion video for that series, became one of the most remarkable pieces of advertising art of the 21th century.

6 years later Takashi Murakami is starting a new revolution. Again for Louis Vuitton he created designs for the new ‘MULTICOLORE SPRING PALETTE’ spring series. Therefore Murakami created a new promo animation, called ‘SUPERFLAT FIRST LOVE’ which will be launched on Aprl 28th exclusive on Louis Vuitton’s new mobile site. Access to the site is provided through a revolutionary designed QR- code, which invites to ‘the fantasy world of Takashi Murakami and Louis Vuitton’.

Colored QR-codes with simple clip-arts are widely known in Japan, but this new QR-code combines high art and functionality and brings QR-code design to a new level. Amazingly also old phones we tried could read that code quick without any problem.

In the near future we can expect many imitators of this new art form and therefore project a future of even more colorful and artistic mobile advertising.

BUT WAIT!!! We actually predicted this years ago. Already in 2006 CyberMedia created QR-codes for example for the German Airline Lufthansa in the same style.

Louis Vuitton’s new campaign is themed “From Japan to the World”. Like many new lifestyle trends coming from Japan, this might also spill over to the western market soon and bring new advertising possibilities. Maybe it even revoltutionize the mobile culture of today.